Your child could be the next Birds Eye Captain and feature on Fish Finger packs

Calling all wannabe Captains, Birds Eye and frozen experts at Iceland have some news for you.

They are searching the high seas to find a new ‘mini’ Captain Birds Eye to replace the iconic captain on packs of Fish Fingers in Iceland stores across the UK for a limited time.

And all your little one has to do to be in with a chance of winning the prize is submit their very own unique Birds Eye Fish Finger recipe, along with the inspiration behind the tasty creation.

The nationwide competition is open to children aged 6 to 12 years old.

Mike Sowerby, Marketing Manager at Birds Eye, said: “We know children are much more engaged in mealtimes if they are involved in cooking the food they eat.

“We want to inspire and encourage children to get creative with a mealtime staple, think Fish Finger pancakes with a dollop of custard, we want to see the most creative, inventive, yet tastiest recipes out there.

“We hope by crowning a talented Mini Captain on our iconic Fish Finger packs, it will inspire families across the nation to get their little ones involved in mealtimes and explore where their food comes from.”

Andrew Staniland, Trading Director, at Iceland Foods, added: “Mealtimes are all about family time and Birds Eye Fish Fingers have always been a staple in Iceland’s freezers and on the tables of UK families. We’re delighted to be teaming up with Birds Eye once again to find the newest Mini Captain Birds Eye.”

For mealtime inspiration, budding Captains can head into Iceland stores to get all their ingredients to make the winning dish from pre-chopped vegetables to herbs and spices frozen and ready to go there’s everything needed for a show-stopping dish.

Parents can help children nominate themselves by submitting their Birds Eye Fish Finger recipe via to be in with a chance of winning the unique prize.

Entries close on 11th October 2021 and the winning Mini Captain will be featured on limited-edition packs exclusively at Iceland in January 2022.